Suzhou Jiyi Technology

Suzhou Jiyi Technology, operating as ecMAX, functions as a comprehensive digital retail and e-commerce service provider, facilitating the entry and growth of global brands within the Chinese market. The company's origins trace back to 2006, when its team began engaging in online retail, notably with Canon on the JD platform. The e-commerce service brand ecMAX was formally established in 2013 by Wang Shan, the company's General Manager. Wang Shan, a graduate of Xi'an Jiaotong University with a background in network communication, started her career in cross-border retail in 2005 and held positions at Sina and China Overseas before founding ecMAX. The founding team also includes individuals with experience from companies like Lenovo and SINA.

ecMAX delivers an end-to-end suite of services designed to manage a brand's entire digital lifecycle in China. This includes data consulting, IT system integration, flagship store operations on major platforms, customer service, user management, and precision digital marketing. The company primarily operates within the JD.com and Tencent ecosystems, where it has achieved recognition as a top service provider. Its business model is centered on providing one-stop solutions for international brands, essentially acting as their operational partner for the Chinese digital landscape. The firm serves a diverse client base of over 200 brands, including prominent names such as Walmart, Unilever, Samsung, Siemens, and Philips. It has a particular focus on the health, fast fashion, and automotive sectors. The company also assists Chinese brands with global expansion.

A significant milestone was the strategic partnership and investment from JD Group in 2018. By 2017, the cumulative online sales volume for brands and projects assisted by ecMAX reached 5.2 billion Yuan. This figure grew to a Gross Merchandise Volume (GMV) of 8.2 billion yuan in 2022 and 15 billion yuan in 2024. The company has been recognized as a National High-Tech Enterprise and a Unicorn cultivation enterprise. As of June 2025, Suzhou Jiyi Technology has submitted a listing application to the Main Board of the Hong Kong Stock Exchange. The company has raised a total of $71.3M in funding from 19 investors. Keywords: China e-commerce, digital retail solutions, cross-border e-commerce, brand management, JD.com service provider, Tencent ecosystem, online store operations, digital marketing China, supply chain management, data-driven retail, brand asset management, Silk Road e-commerce, omni-channel retail, health and beauty e-commerce, international brand entry, retail technology, e-commerce consulting, full-value chain service, online-to-offline integration, Chinese market expansion