Ebuzzing

Founded in 2007 by a team including serial entrepreneur Pierre Chappaz and advertising technology veteran Bertrand Quesada, Ebuzzing began its journey as a platform connecting brands with influential bloggers. Chappaz, known for founding the price comparison site Kelkoo, and Quesada, with a background in pioneering pay-per-click advertising in Europe, steered the company's evolution. The firm's origins can be traced back to Wikio, a news aggregation engine also started by Chappaz, which later merged with Ebuzzing.

Ebuzzing carved out a significant niche in the digital advertising market by shifting its focus to technology-driven video advertising solutions. The company's primary offering centered on the distribution of video ad campaigns across a wide network of premium media properties, websites, and social media platforms. Revenue was generated by providing these advertising solutions to brands and their agencies, helping them reach audiences through engaging video formats. A pivotal achievement for the company was the development and popularization of 'outstream' video advertising. Unlike traditional 'instream' ads that play before a video, outstream ads are placed within non-video content, such as articles, creating new ad inventory for publishers and a less intrusive experience for users.

The company's growth trajectory was marked by several funding rounds, accumulating a total of $47 million to fuel its expansion and technological development. A significant milestone occurred in March 2014 when Ebuzzing merged with Teads, a video supply-side platform (SSP). This merger created a global leader in video advertising, combining Ebuzzing's demand-side capabilities and outstream formats with Teads' publisher-focused platform. Following the merger, the consolidated entity rebranded as Teads in October 2014, with the Ebuzzing brand being absorbed. This strategic move aimed to unify their offerings and capitalize on the growing programmatic advertising market. The combined company was eventually acquired by Altice in 2017.

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