EBRO

The story of EBRO begins not with a new venture, but with the revival of a classic Spanish brand. Originally founded in 1954 as part of Motor Ibérica, EBRO became a staple of Spanish industry, producing rugged tractors, trucks, and buses. After decades of operation, the brand's trajectory shifted in 1979 when Nissan took a significant stake in its parent company, eventually leading to a full acquisition and the phasing out of the EBRO name by 1987. For over thirty years, the brand lay dormant, a part of Spain's industrial memory. Its revival began in the wake of Nissan's 2021 closure of its Barcelona factory. A group of Spanish companies, including EV Motors led by CEO Pedro Calef and co-founder Valentin Rouss, saw an opportunity. They aimed to re-establish the historic EBRO brand, this time with a focus on electric mobility, initially planning an electric pickup based on the Nissan Navara platform. A pivotal chapter in this new journey unfolded in April 2024, when EV Motors signed a landmark joint venture agreement with Chinese automaker Chery. This strategic partnership injected significant capital and manufacturing expertise, enabling the production of both EBRO and Chery-branded vehicles at the former Nissan plant in Barcelona. Production officially commenced in late 2024, starting with the EBRO S700 and S800 SUVs, which are based on Chery models. The venture signifies a major reindustrialization effort, with plans to create over a thousand jobs and produce up to 150,000 vehicles by 2029.