Ebra

Ebra is a financial technology company headquartered in Riyadh, Saudi Arabia, that operates in the debt collection sector. Founded in 2023 by Saud Alanzi, the company positions itself as the first AI-powered debt collection platform in the Middle East. It aims to modernize the industry by replacing intrusive collection methods with a more ethical, efficient, and customer-centric approach. The company secured a significant milestone in February 2025 by raising $2 million in a seed funding round led by Seen Holding, with participation from Raz Holding and other strategic investors. This capital is intended to accelerate expansion across Saudi Arabia, enhance its AI models, and broaden its service offerings.

The core of Ebra's business is a technology platform that utilizes artificial intelligence to streamline and manage the debt recovery process for its clients, which include businesses like Zain and stc. The platform provides businesses with an advanced dashboard offering real-time data insights to track and manage collection efforts with transparency. For individuals with outstanding debt, Ebra uses AI to determine the most suitable time and method for contact, utilizing channels such as email, WhatsApp, and SMS to avoid disruptive phone calls. The system offers flexible and personalized payment solutions, allowing individuals to settle their debts securely through the platform in a way that suits their financial situation. This dual focus on creditor efficiency and debtor experience is designed to increase recovery rates while preserving the customer relationship.

Ebra's model emphasizes regulatory compliance, data protection, and transparency. By automating and personalizing communication, the company seeks to create a fairer and less stressful debt settlement process. The platform allows for easy verification and correction of debt information and provides a variety of payment options to accommodate different circumstances. This approach aligns with Saudi Arabia's Vision 2030 goals for digital transformation within the financial services sector. Keywords: AI debt collection, fintech, debt recovery, Saudi Arabia, financial technology, collections platform, automated debt management, digital payments, regulatory compliance, data-driven collections, ethical collections, payment solutions, Riyadh startup, Saud Alanzi, Seen Holding, Raz Holding, Middle East fintech, customer-centric finance, accounts receivable automation, loan recovery