eatopia

Eatopia emerged in late 2021 from the strategic merger of two Brazilian food tech startups, Garden Brands and Mimic, establishing itself as a major digital restaurant operator in Latin America. The company was founded by the leadership teams of the original entities, including Norberto Costa, Ricardo Leme, and Rafael Almeida from Garden Brands, alongside Jean Paul Maroun of Mimic. This union was a calculated move to consolidate their strengths, with Maroun and his partners buying out the stakes from previous Mimic investors like Canary and Monashees to pave the way for the new holding company.

Eatopia operates a hybrid business model focused entirely on the food delivery market. This model involves creating and managing its own proprietary brands, such as Poke Garden and Sushi Garden One, while also licensing and operating the delivery services for well-known restaurant brands. Its portfolio of licensed partners has included prominent names like the hamburger chains Patties and Guarita Burguer, pizzeria Bráz Elettrica, and the coffee network The Coffee. Revenue is generated through the sales from this diverse and expanding portfolio of owned and licensed brands, all facilitated through a delivery-centric framework.

The company's operational backbone consists of multi-brand kitchen hubs strategically located to maximize delivery coverage. From its inception with 12 physical kitchens and over 300 employees, Eatopia already covered approximately 90% of São Paulo and had a presence in Campinas and Santo André. At its launch, the firm was processing over 130,000 orders per month and reported an annual turnover of around R$100 million. By leveraging a technology-driven approach, Eatopia aims to replicate the engagement of a physical restaurant experience within the digital realm, focusing on operational excellence and high efficiency to enhance customer connection to the brands it operates.

Keywords: digital restaurants, ghost kitchens, cloud kitchens, food delivery, virtual restaurant brands, restaurant brand operator, Latin America food tech, delivery-only restaurants, multi-brand kitchens, Poke Garden, Sushi Garden One, Garden Brands, Mimic, Norberto Costa, Ricardo Leme, Rafael Almeida, Jean Paul Maroun, online food ordering, food service industry, Brazilian startups