Eat Happy Kitchen

Eat Happy Kitchen is a food company specializing in clean-label, no-sugar-added products. The company was founded by Anna Vocino, a best-selling cookbook author, who was diagnosed with Celiac Disease in 2002. This diagnosis led her on a mission to create gluten-free, sugar-free, and grain-free versions of comfort foods. The business idea grew from her successful cookbook series, "Eat Happy," and her role as co-host of the "Fitness Confidential" podcast, where she built a trusted following.

The company's primary business model is direct-to-consumer (DTC) sales through its website, complemented by a growing retail presence in grocery stores nationwide, including Kroger banners. Initially bootstrapped through DTC sales and founder investment, Eat Happy Kitchen recently raised over $670,000 through a regulation crowdfunding campaign to support retail expansion and new product development. The business operates in the expanding market for natural and no-sugar-added foods, which is projected to see significant growth. Revenue is generated from the sale of its food products, which are available for one-time purchase or through a subscription model offering a discount.

Eat Happy Kitchen's product line includes a range of pasta sauces, spice blends, and, most recently, high-protein cheese bites. The sauces, such as Marinara, Puttanesca, and Pink Crema, are made with organic tomatoes and contain no added sugar or fillers. The spice blends are similarly clean, without added sugars or anti-caking agents. The latest product, Cheese Bites, was launched in 2025 to enter the snack category, offering a high-protein, low-carb option.

Keywords: clean-label foods, no-sugar-added, gluten-free, low-carb, keto, direct-to-consumer, CPG, pasta sauce, spice blends, natural food, Anna Vocino, organic ingredients, grain-free, consumer packaged goods, healthy snacks, e-commerce, food manufacturing, retail expansion, clean eating, specialty foods