EasyWay

EasyWay, a Tel Aviv-based company, provides a generative AI-powered platform for the hospitality industry, targeting clients such as hotel managers and chains seeking to enhance guest experiences and operational efficiency. Founded in 2017 by Roy Friedman (CEO), Asaf Ofer (CTO), and Yaniv Holzer (COO), the company developed a guest communication platform designed to address workforce shortages in the hospitality sector. On January 29, 2024, EasyWay was acquired by Duve, a leader in personalized guest experience platforms, in a strategic move to combine Duve's personalization capabilities with EasyWay's generative AI expertise.

The company's core offering is a fully automated guest communication platform that functions as a 24/7 virtual concierge. This system integrates GPT-4 with EasyWay's proprietary AI to manage guest interactions across various messaging apps like WhatsApp, iMessage, or a chat widget on the hotel's website. The platform is capable of handling guest inquiries, offering personalized recommendations, managing reservations, processing payments, and gathering feedback. A key feature is its ability to provide two-way translation in over 100 languages, breaking down communication barriers between hotel staff and international guests. By automating responses to queries ranging from late check-out requests to dining recommendations, the platform allows hotel staff to concentrate on other essential tasks. Furthermore, it supplies data-driven insights that help hoteliers predict guest behavior and optimize staffing and resource allocation. The business model is B2B, serving a client base that includes major hotel chains like Intercontinental, Hilton Hotels, and Sofitel.

The platform aims to solve significant challenges in the hotel industry, such as high staff workloads and the need for personalized guest services. Prior to its acquisition, EasyWay had secured customers in over 30 countries. The integration with Duve is intended to create a more comprehensive, end-to-end guest management solution, leveraging both companies' strengths in personalization and AI-driven communication to set a new standard in hospitality technology. One of its initial GPT-4 powered features, Easyway Genie, acts as an AI assistant for hotel receptionists, analyzing conversation history to suggest personalized and context-aware responses in real-time.

Keywords: hospitality AI, guest communication platform, generative AI, hotel technology, guest experience management, virtual concierge, hotel chatbot, contactless check-in, hotel operations, guest messaging, hospitality automation, travel technology, AI agents, guest journey platform, personalized hospitality, hotel management software, upselling, revenue management, B2B SaaS, guest satisfaction, hotel efficiency, multilingual support, AI-powered concierge, guest relationship platform, Duve