EasyUni

Established in 2008 and officially launched in December 2010, EasyUni operates as a comprehensive online portal for higher education based in Kuala Lumpur, Malaysia. The company was co-founded by CEO Edwin Tay, whose background includes a degree in Materials Engineering and a successful exit from his first startup, a digital agency named Netinfinium. The inspiration for EasyUni stemmed from a personal family experience with the confusing and high-pressure environment of traditional education fairs, highlighting a market need for a centralized, objective platform for university selection.

EasyUni's core business is a multi-sided platform that connects prospective students, primarily from Asia and the Middle East, with universities and colleges worldwide. For students and parents, the service is entirely free and provides tools to search, compare, and apply to a vast database of institutions and courses, effectively offering a "do-it-yourself" (DIY) alternative to traditional education agents. The platform lists over 2,000 universities and tens of thousands of courses from more than 20 countries. Revenue is generated from the educational institutions themselves. The business model includes premium listings for better brand exposure, lead generation services, and bespoke digital marketing campaigns designed to recruit students from the Asian market.

The company has expanded its offerings to provide end-to-end solutions for its client universities. This includes localizing content for non-Anglophone countries to improve user experience and more effectively reach different demographics. A significant product development is Fairwiz, a cloud-based platform that enables educational institutions to host their own virtual events like open days and education fairs directly on their websites. The firm has received multiple rounds of funding, including grants from Cradle Fund, a Series A from Teak Capital in 2013, and a Series B from the Axiata Digital Innovation Fund in 2015 to fuel product development and market expansion into countries like Vietnam.

Keywords: higher education portal, university search, college discovery platform, student recruitment, education marketing, lead generation for universities, Fairwiz, virtual education fairs, Edwin Tay, Malaysian edtech, Asian student market, study abroad platform, course comparison, online university application, edtech Malaysia, international student recruitment, digital marketing for education, Southeast Asia education, GoPostgrad, university directory