EASYRONG

Established in March 2011, Shanghai Xinlonghang Information Technology Co., Ltd. (EASYRONG) operates as a multifaceted service provider for small, medium, and micro-sized technology enterprises in China. The company, headquartered in Shanghai, focuses on delivering a suite of services that includes business consulting, incubation acceleration, and support for public listing. EASYRONG's business model is centered around an internet platform that facilitates technology finance services, targeted investment attraction for local governments, and the development of industrial funds. The company's legal representative is Gao Shangui.

EASYRONG utilizes an online-to-offline (O2O) service model to connect businesses with a wide array of resources. Its core offering is the "Yirong System," an information service platform built upon a precise and dynamic database of enterprises. This system includes several integrated platforms: a general information portal (easyrong.com), an indirect financing platform (yirongdai.cn), and a direct financing platform (yirongfu.cn), among others. Through these channels, EASYRONG serves as a conduit between enterprises and various entities such as government bodies, industrial parks, stock exchanges, private equity and venture capital funds, banks, and other service institutions. The primary revenue streams are generated from local government and enterprise services, science and technology financial services, and internet technology services.

The company has established a significant footprint, with branch offices in multiple locations including Beijing, Hunan, Hubei, and various cities in Zhejiang and Jiangsu provinces. By building this comprehensive service ecosystem, EASYRONG aims to address the financing and public listing consulting needs of its client base. The company has received backing from notable investors and has been recognized as an "Excellent Partner" for Shanghai's SME financing services. As of early 2024, the company had 9 employees and reported revenue of 2.69 million yuan in 2023. Keywords: SME financial services, technology enterprise support, business consulting, incubation acceleration, public listing services, O2O service model, government enterprise services, corporate finance, investment attraction, China technology market, Yirong System, Shanghai Xinlonghang, EASYRONG, Gao Shangui, enterprise database, tech financing, regional economic management, industrial funds, SME consulting, venture capital matchmaking