EasyGov
An initiative to provide easy and convenient access to schemes and services from Government.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor | €0.0 | round | |
* | $2.5m Valuation: $3.3m | Acquisition | |
| Total Funding | 000k | ||
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EasyGov, operating under the legal name Surajya Services Limited, was established in 2015 by founder Amit Shukla, who was later joined by co-founder Prabha Shukla. The venture is positioned within the GovTech sector, focusing on enhancing social protection and welfare scheme delivery in India. Shukla's background includes over a decade of government consulting experience, which provided him with the foundational insights into the inefficiencies of public service delivery that EasyGov aims to address.
The company's core offering is a cloud-based platform that utilizes artificial intelligence and the Aadhaar stack to digitize and automate the process of accessing government welfare schemes. It serves individual citizens by providing a unified interface to discover their eligibility for various central and state government schemes, and facilitates the application process. The platform's entitlement engine helps families identify all potential benefits they can avail, addressing the widespread issue of low awareness and complex application procedures that lead to underutilization of welfare funds. For its government clients, EasyGov offers a tool to streamline welfare delivery, analyze data for better scheme design, and ensure benefits reach the intended recipients efficiently.
The business model operates on a Software-as-a-Service (SaaS) basis, providing its cloud solutions to government bodies to improve the transparency and effectiveness of their welfare programs. A significant milestone for the company was its acquisition by Reliance Industrial Investments and Holdings, making it a subsidiary of Reliance Jio Platforms. Prior to this, EasyGov secured angel funding from investors including Social Alpha (a Tata Trusts initiative) and Rajan Anandan, and received support from the NASSCOM 10K startups program. The company has collaborated with several state governments, including Haryana, Karnataka, and Bihar, as well as NITI Aayog, to implement its welfare delivery system.
Keywords: GovTech, social protection, welfare delivery, Aadhaar stack, citizen services, government schemes, SaaS, public service, entitlement engine, artificial intelligence