Rebirth

Groupe Rebirth, an influential player in the French electric mobility market, was founded in 2005 as Easybike Group by Grégory Trebaol and Salim Chouaf and rebranded in 2022. Grégory Trebaol, with a history of founding other companies like Easybike, Matra, and Easybike Group, has been a driving force behind the company's focus on reindustrialization in France.

The company operates as a designer, manufacturer, and distributor of electrically assisted bicycles (EABs). Its business model centers on offering a wide spectrum of eco-mobility solutions to a diverse client base that includes both individual consumers and public and private entities seeking fleet services. Revenue is generated through the sale of these electric bicycles and related services. The firm has established a significant industrial footprint with a 4,100 square meter production facility in Saint-Lô, Normandy, one of the largest in the French EAB market. This commitment to local manufacturing is a core part of its strategy to revitalize the regional economy.

Rebirth's portfolio comprises multiple iconic French brands, including Solex, Matra, Easybike, Cycles Lejeune, and Coleen, each targeting different market segments. This diverse brand strategy allows the company to cater to various consumer needs, from modern designs to heritage-rich models. Beyond manufacturing, Rebirth is expanding into a comprehensive service provider, offering solutions like leasing, bike-sharing fleets, maintenance through its 'Docto-vélo' workshop, and product second-life programs. The company has also established a dedicated research and development team to focus on design, innovation, and the use of new materials, aiming to produce 120,000 bikes annually in the coming years.

Keywords: electric mobility, bicycle manufacturing, eco-mobility, French mobility, e-bike, brand portfolio, sustainable transport, bicycle distribution, mobility services, reindustrialization