Easy Eat

Easy Eat provides a technology platform designed to digitize restaurant operations, positioning itself as a comprehensive operating system for the food and beverage industry. Founded in 2019 by Mohd Wassem, Rhythm Gupta, and Abdul Khalid, the Singapore-headquartered company launched its initial operations in Malaysia. The founding team's background includes significant entrepreneurial and tech experience; CEO Mohd Wassem previously founded and exited Bobble Keyboard, while co-founder Rhythm Gupta's interest in the space was sparked by personal experiences with inefficient restaurant service. The company targets the Southeast Asian F&B market, a region with a high frequency of dining out.

The core of Easy Eat's offering is a QR code-based system that facilitates a contactless dining experience. Customers can scan a code at their table to browse the menu, place orders, and make payments directly from their smartphones, which streamlines the process by sending orders directly to the kitchen. This web-based technology doesn't require an app download, reducing friction for the user. Beyond in-house dining, the platform integrates delivery and takeaway services, often at a lower commission rate than major third-party delivery apps. For a small technology fee per transaction, restaurants gain access to a suite of tools that includes a cloud-based point-of-sale (POS) system, inventory management, and customer relationship management features.

A key differentiator for the business is its emphasis on data analytics. By digitizing every transaction, restaurants can capture valuable customer data, building a direct connection that is often lost in traditional service models. This data allows restaurant owners to understand customer preferences, track visit frequency, and implement personalized loyalty programs and targeted marketing campaigns. The platform claims to help its partners increase revenue by up to 30% and reduce operational costs by 15%. In July 2021, Easy Eat announced a US$5 million funding round with participation from investors including Aroa Ventures, the family office of OYO's founder, and Prophetic Ventures, to fuel its expansion across Southeast Asia.

Keywords: restaurant technology, food and beverage tech, QR code ordering, restaurant POS system, contactless dining, F&B data analytics, restaurant management software, customer loyalty program, online ordering system, inventory management, Mohd Wassem, Rhythm Gupta, Abdul Khalid, Southeast Asia foodtech, digital menu, restaurant operations, cloud-based POS, tableside ordering, delivery integration, restaurant marketing automation