Easy Crypto
A cryptocurrency exchange that offers no custodial services. Customers are fully in control of their own assets at all time, creating no exposure risk.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor investor investor | €0.0 | round | |
N/A | Series A | ||
| Total Funding | 000k | ||
Easy Crypto is a non-custodial cryptocurrency exchange platform founded in 2017 by the brother-sister duo, Janine and Alan Grainger. The company was born out of their frustration with the difficulty and high costs of purchasing digital assets in New Zealand. Janine Grainger, the CEO, has a background in finance, economics, and strategy consulting. Her journey is noted for being unconventional, having left school at 15 before pursuing a university degree with a double major in economics and finance. Alan Grainger, with a robust career in IT, spearheaded the technical development of the platform.
The company's primary business is facilitating the buying, selling, and swapping of cryptocurrencies for individuals, trusts, and businesses. It operates in New Zealand, Australia, and South Africa, serving clients who wish to trade digital assets using their local fiat currencies (NZD, AUD, and ZAR). Easy Crypto's revenue is generated from fees integrated into the buy/sell spread, which typically ranges from 0.70% to 0.90%. The business model is non-custodial, meaning the company does not store users' crypto assets. Instead, purchased assets are sent directly to the user's personal cryptocurrency wallet, a security feature that mitigates risks like exchange insolvency.
The platform offers over 160 cryptocurrencies, including major names like Bitcoin and Ethereum. Key features are designed for simplicity and accessibility, targeting both beginners and experienced users. These include an 'Auto-Buy' function for implementing dollar-cost averaging strategies, multi-coin orders, and a portfolio tracker. In addition to its exchange services, Easy Crypto provides the 'Easy Crypto Wallet,' a self-custodial mobile application for managing digital assets. The company also launched NZDD, a stablecoin pegged 1:1 to the New Zealand Dollar, to offer a stable digital asset without foreign exchange risk. In March 2025, it was announced that Easy Crypto was acquired by the Australian-based exchange Swyftx, with the intention of merging operations and eventually retiring the Easy Crypto brand.
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