EASYCRÉDITO

Founded in 2015 in Goiânia, Brazil, by economist Marcos Túlio Rodrigues Ramos, EasyCrédito operates as a digital credit marketplace, connecting consumers with financial institutions. The company's inception was driven by Ramos's extensive experience in the financial market, where he identified significant inefficiencies and informational imbalances in traditional credit analysis processes, which led to high rejection rates for consumers. His vision was to create a platform that would simplify and democratize access to financial products for all individuals, regardless of their employment status or socioeconomic background.

EasyCrédito functions as an online search engine for credit, allowing users to complete a single application to receive multiple loan, financing, and credit card offers from over 30 partner institutions. The platform utilizes a proprietary algorithm to analyze each user's profile, increasing the likelihood of approval by matching them with the most suitable financial products. This model addresses a key market inefficiency by providing pre-approved options to consumers, thereby reducing frustration and saving time. The company generates revenue by facilitating these connections, serving a broad client base that includes individuals who might be overlooked by traditional banks. Its product offerings are diverse, including personal loans, secured loans using vehicles or property as collateral, and credit cards, with loan amounts ranging from R$500 to R$50,000.

The company's journey includes significant milestones, such as participating in the Google for Startups program in 2016 and receiving its first seed funding round of $614K in October 2019 from investors like Criatec 2. By 2020, EasyCrédito had facilitated over R$300 million in approved credit and expanded its services by externalizing its APIs for other companies to use. A key development was the launch of "PIKI," a microcredit solution that uses the customer's electricity bill for repayment. In a strategic move to broaden its service portfolio, EasyCrédito was acquired by Fitbank, a banking-as-a-service (BaaS) provider, in May 2022.

Keywords: credit marketplace, personal loans, online lending, consumer finance, FinTech, financial services, credit analysis, loan origination, secured loans, unsecured loans, credit cards, loan aggregator, banking as a service, BaaS, consumer credit, digital lending, microcredit, Brazil finance, financial inclusion, debt refinancing