Easy Cash
A franchise network specializing in the purchase / sale of second-hand products.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Growth Equity VC | |
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | (3 %) | (5 %) | (13 %) | - | - | 15 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 6 % | 9 % | 11 % | 9 % | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 4 % | 6 % | 7 % | 6 % | - | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
Related Content
Easy Cash operates as a prominent retail network in France, specializing in the purchase and sale of second-hand and refurbished products. Established in 2001 by a collective of ten franchisees from another network, including co-founder Jérôme Taufflieb, the company capitalized on the emerging potential of the second-hand market. The business is headquartered in Merignac, France, and has grown into a major player in the country's circular economy.
The company's business model is centered on a franchise network of physical stores, which now number over 165, complemented by a robust e-commerce platform launched in 2011. Easy Cash makes money by buying used goods directly from consumers and reselling them. This dual role of customers as both buyers and primary suppliers is a core aspect of its operations. The business generates approximately 85% of its revenue from its physical stores, with the remaining 15% coming from online sales through its website and various marketplaces like Backmarket and Rakuten.
Easy Cash serves budget-conscious consumers, students, and tech enthusiasts by offering a wide array of products. The product range has been refined over the years to focus on high-value items where the company can provide significant value through testing and authentication. Key categories include high-tech electronics like smartphones, gaming consoles, and computers, as well as luxury goods such as jewelry, watches, and designer leather goods. All products undergo testing and are sold with a two-year warranty, a key differentiator that builds customer trust and positions the offering closer to new products. To ensure fair pricing, the company utilizes a proprietary internal quotation tool called Easy Price®, which indexes market values in real-time.
Keywords: second-hand retail, refurbished electronics, circular economy, franchise network, e-commerce marketplace, used goods, consumer electronics resale, luxury resale, buyback program, product authentication, retail franchising, omnichannel retail, sustainable consumption, pre-owned goods, tech resale, gaming resale, second-hand smartphones, used jewelry, re-commerce, physical stores