Easiloan

Easiloan Techno Solutions Pvt. Ltd. is a fintech company based in Mumbai, India, that operates an AI-powered digital marketplace for home loans. Founded in 2020 by Pramod Kathuria and Vishal Dawda, the company aims to streamline the mortgage process for homebuyers, real estate developers, and lenders. The platform serves as a single point of contact for all stakeholders, digitizing the entire journey from application and document submission to credit appraisal and loan disbursal.

The founders identified inefficiencies in the traditional home loan sector, a problem highlighted during the COVID-19 pandemic. Pramod Kathuria, the CEO, brings over two decades of experience from leadership roles in banking and real estate at firms like ICICI Bank, Lodha Group, and L&T Realty. This background in both finance and property development provided the foundational knowledge to address the complexities of the mortgage market. The company was formally launched in July 2021 after operating in stealth mode since April 2021.

Easiloan's core offering is its proprietary AI-based engine, "Easiloan Instant Match," which analyzes a customer's profile and recommends suitable loan products from its network of over 20 partner banks and housing finance companies, including HDFC, ICICI Bank, and SBI. This technology allows customers to compare options based on interest rates, processing fees, and tenure, while also pre-qualifying profiles for lenders, which increases conversion rates and reduces turnaround times. The service is free for homebuyers, as the company's revenue is generated through commissions paid by financial institutions upon successful loan disbursal. The platform also offers products like loan balance transfers and loans against property.

The company's clients include homebuyers, real estate developers, and brokers. For developers and brokers, Easiloan provides a CRM-like dashboard to upload and track leads in bulk, simplifying their post-sales process and providing faster access to cash flows. Since its inception, Easiloan has secured multiple funding rounds, including investments from Tomorrow Capital and a strategic investment from the digital real estate platform Housing.com, to expand its market presence in cities like Mumbai, Pune, and Bengaluru and enhance its technology.

Keywords: digital mortgage, home loan marketplace, fintech India, property technology, loan comparison platform, AI-based lending, real estate finance, mortgage processing, home loan application, online loan approval, housing finance, loan aggregation, property purchase financing, digital lending, Pramod Kathuria, loan against property, mortgage technology, home loan sanction, real estate investment, financial services, customer profile matchmaking, loan disbursal