Earthli Plant-Powered Superfoods

Earthli Plant-Powered Superfoods Inc. is a Canadian health food company based in Halifax, Nova Scotia, operating within the plant-based food products sector. The company was co-founded by Warren Dietrich and is also led by David Giffin, who serves as a managing partner. Giffin has a keen interest in advancing the industrial hemp industry in Nova Scotia, leveraging his other venture, Giffin Technologies, to process and export hemp ingredients. This background directly aligns with Earthli's focus on creating value-added hemp consumer products for retail markets.

Earthli's business model centers on providing wholesome, plant-based nutrition for consumers who prioritize health and environmentally friendly practices. The company generates revenue through the sale of its superfood products, which are available online and at various independent health food, specialty, and grocery retailers like Sobeys. Earthli targets health-conscious consumers seeking vegan and keto-friendly options. In February 2023, the company received $50K in funding from an accelerator/incubator program.

The product line is centered around sustainably grown Canadian hemp, a crop known for regenerating soil and being a net negative carbon crop. Core offerings include various hemp-based protein powders, such as a single-ingredient supplement providing 22 grams of protein per serving, and a protein and fiber blend with 15 grams of protein and 19 grams of fiber. Other products include chocolate protein shakes and hemp hearts, which are rich in Omega-3 and Omega-6 fatty acids. A key feature of Earthli's products is their mild, nutty flavor, designed to mix subtly into smoothies and recipes. The company is also committed to sustainability through its packaging, utilizing options like compostable pouches and reusable, recyclable cans made from recycled metal.

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