E-Moving

E-Moving is a Brazilian company addressing urban mobility through an electric bike subscription service. Founded in 2015 by Gabriel Arcon and Kleber Piedade, the company began its operations in São Paulo with an initial fleet of just 10 bikes, born from Arcon's personal experience of using an e-bike for his commute and recognizing its potential to impact thousands of lives.

The firm operates on a subscription-based model, providing individuals with their own electric bike for a fixed monthly fee. This all-inclusive package covers the e-bike, charger, security lock, bag, insurance against theft, and all required maintenance and services, removing the traditional hassles and unforeseen costs associated with ownership. The business targets both individual commuters (B2C) and corporate clients (B2B), positioning its service as an employee benefit that promotes wellness and sustainable transport. For corporate partners, E-Moving offers several solutions, including a no-cost benefit plan for employees, shared bike fleets for inter-office mobility, and bikes for operational or delivery purposes.

Over the years, E-Moving has achieved several key milestones. After opening its first physical store in 2016, the company gained visibility by appearing on Shark Tank in 2017 and launched its own e-bike models: Comfort, Bolt, and Retrô. A significant strategic shift occurred in 2021, with an increased focus on the B2B market, which was recognized with the Prêmio Mobilidade Estadão. The company has successfully raised capital through multiple funding rounds, including angel, seed, and venture capital stages, with notable investors like Bertha Capital, Bossa Invest, and Movida Participacoes. In 2022, it secured an investment from Multilaser, further solidifying its position in the market.

Keywords: micromobility, e-bike subscription, urban transportation, corporate mobility, sustainable transport, B2C services, B2B solutions, asset-as-a-service, mobility-as-a-service, Brazil