Dynamic Plus Co

Dynamic Plus Co., Ltd. is a technology company specializing in dynamic pricing. Established in June 2018, it was launched as a joint venture between Mitsui & Co., Ltd., and Yahoo Japan Corporation. The company leverages AI and machine learning to analyze large datasets—including market trends, weather, and personal preferences—to set flexible prices for goods and services in real-time.

The firm's core business revolves around providing customized dynamic pricing services that help businesses optimize revenue and maximize sales. Initially focusing on the live entertainment and sports ticketing market, Dynamic Plus has since expanded its services to other sectors such as tourism, leisure facilities, and accommodation. The company's platform automates price adjustments based on demand forecasts, responding to fluctuating customer needs and market conditions. In addition to dynamic pricing, the company offers revenue management services and data-driven pricing strategy consultation.

The formation of Dynamic Plus followed successful proof-of-concept trials with professional baseball teams like the Fukuoka Softbank Hawks and the Tokyo Yakult Swallows, which demonstrated the effectiveness of real-time price adjustments for event tickets. The company has also entered into an alliance with PIA Corporation, a major ticketing agency in Japan, to further develop its business. As of 2024, the company reports having over 100 clients and an annual gross merchandise value of approximately 32 billion yen in the sports and entertainment sectors.

Keywords: dynamic pricing, revenue management, price optimization, AI pricing, machine learning, data analysis, ticket pricing, demand forecasting, pricing strategy, market trends, live entertainment, sports ticketing, accommodation pricing, leisure facilities, price automation