DVD Lab

DBDLAB, founded in 2019, is a South Korean technology company that provides a specialized research and productivity platform. The company's main offering, known as 'Diby', is a research operations service designed to streamline and simplify the user research process. It caters to clients such as product planners, designers, and marketers who need to gather and analyze user feedback efficiently. The platform utilizes artificial intelligence, chatbots, and even facial expression analysis to classify textual data and incorporate customer experience into decision-making, aiming to significantly reduce the time and cost associated with user research.

The service addresses common challenges in the user research field, including the manual management of user panels, which many companies handle with spreadsheets. DBDLAB's platform provides a dashboard for panel management, participant rewards, and an AI-powered system to review responses and profile participants for targeted research. It supports a wide array of research methodologies beyond simple surveys, such as card sorting and group chats for focused discussions. The platform is designed to integrate with other tools commonly used in product development, such as Figma, Jira, and GitHub, positioning itself as a central hub for all user research activities. The business model is primarily subscription-based. The company was founded by CEO Kang Jisu (강지수) and is headquartered in Seoul.

Keywords: user research, research operations, AI research platform, customer feedback analysis, UX research, product design feedback, market research software, facial expression analysis, chatbot research, user testing, customer experience, feedback management, SaaS, panel management, research automation, data classification, productivity software, Diby, user interviews, qualitative data analysis