Dux Company

Dux Company S.A., operating as Dux Nutrition Lab, is a Brazilian company focused on human nutrition through the development, manufacturing, and sale of nutritional supplements. The company was established in 2015 with the goal of combining science and nature to create high-quality products.

The founding idea originated in 2014 when co-founders, including Marcelo Pacífico, were working in the financial market and felt unfulfilled in their careers. Sharing a passion for sports and nutrition, they identified an opportunity in the Brazilian supplement market for products that met their own consumer expectations. Without significant resources or a formal business plan, they embarked on the venture, driven by a desire for a career change. After months of market research, product development, and formula testing, Dux Nutrition officially launched in March 2015.

Dux serves a broad market, extending beyond athletes to anyone seeking a healthier lifestyle, positioning its supplements as a component of overall health, not just sports performance. The business model encompasses the entire product lifecycle, from R&D to commercialization. Revenue is generated through the direct sale of its products via its official website and a network of over 6,000 physical retail points, including supplement stores and natural product shops across Brazil. The company has also expanded its sales channels to major e-commerce platforms and initiated international sales in the United States through Amazon.

The product portfolio includes a wide range of supplements such as whey proteins, creatines, pre-workouts, and collagens. The company emphasizes the use of clean and natural ingredients, avoiding artificial colors and unnecessary additives, while focusing on high bioavailability. A key differentiator is the rigorous development process, which can take six to twelve months and involves a specialized medical team to formulate efficient and complete products. Significant milestones include the inauguration of a factory in Jundiaí in 2020, which has a production capacity of over 350 tons per month, and the strategic acquisition of the plant-based food brand Eat Clean Brasil in 2024 to enter the supermarket retail sector. Dux has experienced substantial growth, nearly doubling its revenue in 2023 and projecting a 70% increase for 2024.

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