dunatura

Operating within the personalized health and wellness sector, dunatura is a German company specializing in customized micronutrient supplements. Founded in 2020 by Tobias Steinbrecher, Tina Uzunalic, Alexander Lueck, and Norman Weiß, the company aims to simplify daily nutrition. The firm is headquartered in Munich, Germany.

The company's core business revolves around providing tailored daily packs of vitamins, minerals, and other micronutrients. Its business model is primarily direct-to-consumer (B2C) via its online e-commerce platform. Customers complete a questionnaire about their lifestyle and health goals, which the company uses to formulate a personalized supplement regimen based on scientific research. Revenue is generated through the sale of these customized supplement packs, which are offered on a subscription basis. dunatura also plans to expand its distribution network to include pharmacies, private practices, and other B2B partners.

dunatura's product consists of pre-portioned daily packets containing a specific combination of supplements, eliminating the need for customers to manage multiple bottles. The product line includes various formulations targeting different needs such as immune support, cognitive function, and athletic performance. The company emphasizes the quality of its ingredients, which are laboratory-tested and free from unnecessary additives, with a focus on sustainable packaging. In December 2023, dunatura secured €2.5 million in an extended seed funding round, bringing its total funding to over €4 million. Notable investors include JCMB Beteiligungs, Snowflake Ventures, and the founders of the online gaming company bwin, Manfred Bodner and Norbert Teufelberger.

Keywords: personalized nutrition, micronutrients, vitamin supplements, dietary supplements, health and wellness, e-commerce, direct-to-consumer, subscription service, nutritional science, custom vitamins, German startup, health-tech, supplement packs, online health, preventive health, food supplements, B2C e-commerce, nutrient formulation, daily vitamins, wellness products, sustainable health