Dujour

Dujour developed a mobile community platform focused on fashion discovery and social sharing. The application allowed users to create a personalized style feed, drawing inspiration from fashion bloggers, celebrities, and other users globally. A key feature was the ability for users to post their own looks and tag the brands and items they were wearing, which the platform used to generate curated feeds based on location, style, and brand combinations.

Founded in 2012 and headquartered in Rio de Janeiro, Brazil, the company targeted the Brazilian market, achieving a user base of 200,000. In 2015, Dujour was selected to participate in the Wayra accelerator program, an initiative by Telefónica designed to foster and fund technology startups. This partnership led to the launch of "Vivo Moda," a collaborative project with Telefónica in Brazil. Vivo Moda extended Dujour's fashion content to a wider audience, including those without smartphones, through SMS and a voice portal. Subscribers to this service also gained access to exclusive discounts and prizes. Launched in late 2014, the Vivo Moda service acquired 160,000 subscribers. According to PitchBook, the company is now out of business.

Keywords: fashion discovery, style sharing, social commerce, user-generated content, mobile fashion app, digital lookbook, brand tagging, fashion community, Brazilian startup, Wayra accelerator, Telefonica partnership, Vivo Moda, style inspiration