DSSLR
Premium, technically-designed, tennis-inspired fashion and sportswear.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
DSSLR is a premium sports and quiet luxury fashion brand for both men and women, focusing on redefining tennis apparel and tennis-inspired clothing. The company emphasizes sophisticated design, technical innovation, and a contemporary aesthetic in its product lines, which are categorized into 'On-Court' and 'Off-Court' wear, along with accessories.
The brand operates under DSSLR Sports Holding GmbH, located in Schwaig, Germany. Christoph Dassler is registered as the Managing Director of the company. The holding company's purpose is recorded as the acquisition, management, and sale of shareholdings in other companies. Public records show the registration of the name DSSLR Sports Holding GmbH and the word figurative mark "DSSLR BY CHRISTOPH DASSLER" in 2024, evolving from a previous entity named Herzofaktur Beteiligungs GmbH which was registered in late 2023.
DSSLR's business model is direct-to-consumer through its e-commerce website, dsslr.de. The company engages with its customer base through a newsletter and a WhatsApp community, offering exclusive access to products and information. The brand positions itself in the premium segment of the market, combining performance sportswear with high-end fashion.
Keywords: premium sportswear, quiet luxury, tennis apparel, tennis-inspired fashion, sophisticated design, technical sportswear, contemporary aesthetic, Christoph Dassler, On-Court, Off-Court, luxury fashion, German brand, e-commerce fashion, athletic apparel, designer sportswear, modern aesthetics, sports fashion, performance wear, European fashion, direct-to-consumer.