Digitale Seiten

Digitale Seiten operates as a specialized online directory service focused on connecting small and medium-sized enterprises (SMEs) with new customers across Germany.

Founded in 2010 as a sole proprietorship in Berlin, the company initiated its web portfolio with two industry-specific portals, Dachdecker.com (for roofers) and Maler.org (for painters). This marked the beginning of its strategy to develop a series of vertical industry platforms. After its initial seed funding in May 2010, the company secured $2.08 million in a Series A round in November 2010, followed by a Series B round in January 2012, indicating early venture capital confidence in its business model. A significant milestone occurred in March 2017, when Digitale Seiten was acquired by Marktplatz Mittelstand GmbH & Co. KG, which is part of the larger Müller Medien group, a Nuremberg-based media company established in 1950. This acquisition integrated Digitale Seiten into a robust network of media and digital businesses, aiming to expand its reach and service offerings. The company is now headquartered in Nuremberg under the leadership of Managing Director Michael Amtmann, who also holds several leadership roles within the Müller Medien corporate family.

The core of Digitale Seiten's business is providing digital visibility for craft and service-oriented SMEs. The company operates 26 distinct industry portals, moving beyond the traditional directory model. Its platform provides businesses with a multimedia presentation of their services, tools to measure advertising expenditure, and a system for collecting customer recommendations. The primary function is to generate high-quality customer inquiries, effectively acting as a lead generation tool. The business model centers on offering both free basic listings and paid premium memberships that provide enhanced visibility and features, which helps businesses to actively capitalize on the online behavior of their potential clients. This structure allows SMEs to be more easily found by customers searching for specific trades, thereby increasing their customer acquisition opportunities.

Keywords: online directories, SME marketing, lead generation, German market, trade services, craft services, vertical portals, customer acquisition platform, digital visibility, local business marketing, Marktplatz Mittelstand, Müller Medien, Dachdecker.com, Maler.org, online business listings, service directories, regional marketing, B2B services, digital advertising, customer reviews