Drovo
Making every mile count with out-of-home transit advertising.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
* | £3.0m | Series A | |
| Total Funding | 000k | ||
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Drovo Media is a UK-based startup revolutionizing the out-of-home (OOH) advertising industry by leveraging vehicle branding. The company specializes in wrapping taxis, commercial fleet vehicles, and electric private vehicles with advertisements, making them highly visible to consumers. Drovo's unique selling proposition lies in its ability to combine traditional OOH advertising with digital retargeting through its proprietary shadowfencing technology. This allows advertisers to re-engage audiences who have seen their moving ads, thereby maximizing the return on investment (ROI) for their campaigns.
Drovo primarily serves businesses looking to enhance their brand visibility and recognition. Their clients range from local businesses to large corporations seeking innovative ways to reach their target audience. The company operates within the UK market, focusing on high-traffic urban areas where their branded vehicles can achieve maximum exposure.
The business model is straightforward: Drovo partners with commercial and private vehicle owners, offering them a passive income stream by branding their vehicles with advertisements. In return, Drovo charges advertisers for the ad space and the comprehensive tracking and analytics services they provide. This includes real-time data on vehicle locations, distances covered, and routes taken, ensuring full transparency and accountability.
Drovo also emphasizes sustainability by incentivizing the use of electric vehicles (EVs) among its driver network. They offer additional earning schemes for EV drivers and automatically offset the carbon emissions of all their campaigns, making their advertising solutions 100% carbon neutral.
In summary, Drovo Media is a forward-thinking company that merges traditional OOH advertising with digital innovation, providing high visibility and measurable results for advertisers while supporting sustainability and community growth.
Keywords: vehicle branding, OOH advertising, shadowfencing, digital retargeting, UK market, passive income, electric vehicles, carbon neutral, real-time data, brand visibility.