Drishyam

Founded in 2016 by Manoj Gootam, Satish Mandalika, and Aditya Arun, Drishyam.ai carved a niche for itself as a specialized software company headquartered in San Ramon, California. The firm's core offering was an image recognition platform designed to automate and accelerate product identification, primarily for customer support processes. By leveraging artificial intelligence and deep learning, the platform enabled enterprises to streamline support operations and reduce associated costs. The technology was capable of identifying products, aiding in troubleshooting, and could be integrated into client applications to facilitate communication.

Drishyam.ai's business model centered on providing its AI-powered software to enterprises, targeting the Business/Productivity Software market. A significant development in the company's trajectory occurred on June 7, 2022, when it was acquired by Mediaocean, a major platform for omnichannel advertising. Prior to the acquisition, Drishyam.ai's technology was already integrated into Mediaocean's Flashtalking products. The acquisition aimed to unify Drishyam's AI and natural language processing (NLP) capabilities within the Flashtalking offering to automate the identification, interpretation, and optimization of ad content at scale. This allows brands and agencies to automatically extract objects and attributes from ad media for analysis, interpret meaning and sentiment from ad copy, and ultimately enhance ad performance.

Before being acquired, Drishyam.ai had secured an undisclosed amount in a Seed funding round in 2019, with investors including Right Side Capital Management, Forum Ventures, and Hustle Fund. Following the acquisition, the company's capabilities were repurposed to serve the advertising technology sector. The platform now empowers marketers to automatically classify creative elements in digital and video ads, understand what performs best, and make optimizations accordingly, covering channels like converged TV/video, social, and display advertising.

Keywords: image recognition, ad creative optimization, natural language processing, ad content analysis, customer support automation, product identification software, Mediaocean acquisition, Flashtalking, ad tech, AI-powered advertising, creative personalization, omnichannel advertising, Satish Mandalika, Manoj Gootam, Aditya Arun, deep learning platform, ad performance insights, automated content classification, digital ad analysis, video ad optimization