Dreamshare Network Technology

Dreamshare Network Technology, operating the social media app Jike (isjike.com), which translates to "immediately," was established in Shanghai in 2015 by founder and CEO Ye Xidong. A former Google engineer, Ye conceptualized the app after his experience at the University of Michigan, aiming to create a more efficient way for people to get information. Initially, Jike functioned as a content distribution platform with a subscribe-and-push model, aggregating information from the internet and delivering it to users based on their chosen themes. The first topic on the platform was created to solve Ye's own problem of finding airline discounts.

The company underwent a significant pivot, shifting its focus from a simple content aggregator to a community-driven social platform. This transformation began in 2016 with the introduction of an in-app comment feature, and by the end of that year, users were empowered to create their own social circles, which were previously managed by an internal editorial team. This strategic change to prioritize user-generated content—including text, images, and short videos—differentiated Jike from other content platforms in the market. The platform is often described as a hybrid of Reddit and Facebook, combining interest-based communities with social connection features.

The business operates primarily in China's social media market, targeting a gap for community-centric platforms. Its user base consists of individuals seeking to connect and discuss a wide array of topics, from mainstream subjects like humor and technology to niche interests. The platform generates revenue through in-app purchases, including a membership service called Jike Yellow, which offers enhanced features for users. The company has received significant financial backing, including a Series C funding round of US$30 million from Tencent in February 2018. Despite facing challenges, such as a temporary server shutdown in July 2019, the app officially returned in June 2020 and has also incubated other applications, like the podcast app "Xiaoyuzhou".

Keywords: Jike, isjike.com, Dreamshare Network Technology, Ye Xidong, social media, community platform, interest-based social, user-generated content, content aggregation, Chinese social media, Shanghai startup, Tencent investment, mobile application, online community, social networking, Xiaoyuzhou, content distribution, social circles, information feed