Dreampark

DreamPark is a company developing a downloadable mixed reality (XR) theme park platform that transforms public and underused spaces into immersive, interactive adventures. Founded in 2024 by Aidan Wolf (CEO), Kevin Habich, and Brent Bushnell (Business Officer), the company aims to revitalize physical locations by overlaying digital worlds onto them. The founders' background includes extensive experience in augmented reality and location-based entertainment, with Bushnell having co-founded Two Bit Circus, which influenced DreamPark's scalable model that avoids permanent infrastructure.

The platform operates through a network of physical access points, like QR codes, which users can scan with a Meta Quest headset or a mobile device to unlock the digital experiences. This approach allows for the creation of multiplayer, immersive theme parks without the significant costs associated with construction, turning locations like parks, malls, and retail spaces into dynamic playgrounds. The company has already launched installations at Santa Monica's Third Street Promenade and the L.A. County Fair.

DreamPark secured $1.1 million in seed funding in May 2025, led by Long Journey Ventures with participation from Founders, Inc., to accelerate its expansion across the United States. The company targets the growing XR live event market, which was valued at $3.6 billion in 2024. Its business model provides an affordable solution for retail landlords and event venues to increase foot traffic by transforming their spaces into high-impact destinations. The company plans to develop new themed experiences and forge partnerships with major IP holders to create branded content.

Keywords: mixed reality, augmented reality, XR theme park, location-based entertainment, immersive experiences, downloadable theme parks, digital overlays, XR live events, interactive entertainment, virtual worlds, public space activation, mobile gaming, Meta Quest, QR code access, adventure platform