Dreaminfluencers

Dreaminfluencers, founded in 2017 by Mikkel Borch Malesa and Rasmus Tobiasen, is an influencer marketing platform headquartered in Copenhagen, Denmark. The company operates on a B2B SaaS business model, providing brands with tools to manage and scale their influencer collaborations.

The platform is designed to streamline the entire influencer marketing workflow. It enables brands to discover and recruit influencers, build dedicated ambassador teams, manage campaigns, and track influencer-generated content in real-time. Key features include tools for organizing campaign data, managing payments and invoicing through a 'Wallet' feature, and analyzing performance metrics such as engagement, clicks, views, and reach. The platform also includes an influencer relationship management system called "Dream-team," which facilitates long-term collaborations and the creation of influencer communities. Brands can download all content created by their influencer teams for use on their own social channels.

For influencers, the platform and its associated app provide a way to connect with brands, join campaigns, and receive compensation in the form of products or payments. Dreaminfluencers is owned by Blazar Capital and is part of its venture capital-backed portfolio. The company serves clients across 15 different countries and counts brands like Subway and Bodyline among its clientele.

Keywords: influencer marketing platform, campaign management, creator collaboration, B2B SaaS, influencer relationship management, content tracking, brand ambassadorship, micro-influencer marketing, creator discovery, influencer payments, marketing analytics, user-generated content, digital marketing tools, social media collaboration