Dreamerz Foods

Dreamerz Foods

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Natural sleep products that induce healthy sleep and stress reduction.

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Dreamerz Foods, Inc. operated as a functional beverage company, notable for its focus on natural sleep and relaxation drinks. Founded in 2006 by Amanda Steele, who also served as the CEO, the company was established to address the growing consumer need for effective, non-pharmaceutical sleep aids. The founding was reportedly inspired by Steele's own experiences with sleeplessness, leading a team to develop a product that could help people sleep without negative after-effects.

The company's flagship product was an all-natural, dairy-based beverage positioned as a dietary supplement. This low-fat, 100-calorie drink was designed to be consumed hot or cold and served as a good source of calcium. Its unique formulation included a patented low dose of melatonin (0.3mg), a hormone that helps regulate sleep cycles, and Lactium, a hydrolyzed casein protein clinically shown to aid in relaxation and stress reduction. Dreamerz was launched in several creative flavors, including "Chocolate S'nores," "Vanilla Van Winkle," and "Creme de la REM."

The business model centered on retailing these functional beverages through various channels. The products were made available online and in stores such as Longs Drugs, Whole Foods, and Mother's Market, initially launching in the San Francisco area in early 2007 before expanding to Los Angeles. The pricing was set at a suggested retail price of $2.59 for a single-serve 8-ounce package and $6.99 for a 32-ounce four-serving container.

Dreamerz Foods successfully secured $10 million in a Series B funding round on June 6, 2007. This investment came from a consortium of venture capital firms including Physic Ventures, Unilever Ventures, Prolog Ventures, and Dean Foods, which also included investors from the parent incubator, Brand New Brands. Despite its promising start and significant backing, the San Francisco-based company eventually ceased operations and is now considered deadpooled.

Keywords: functional beverage, sleep aid drink, relaxation beverage, natural sleep supplement, melatonin drink, dairy-based supplement, Lactium, Amanda Steele, Physic Ventures, Unilever Ventures, Prolog Ventures, Dean Foods, Brand New Brands, sleep and relaxation, natural health products, dietary supplement drink, discontinued food products, beverage startup, functional food, specialty beverage

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