DreAma

DreAma, founded in 2017 by Italian entrepreneur Flavio Amaglio, introduced a novel concept to the food market with its fruit preserves packaged in tubes. This venture represents a key milestone in Amaglio's entrepreneurial journey, which is deeply rooted in the fruit and vegetable sector. Coming from a family with a multi-generational history in the industry, his experience began in his family's mushroom cultivation business. After a period working as an insurance broker, he returned to the food industry in 2015, launching several ventures including one focused on jam production and another on advertising for food companies.

The company's core product is high-quality fruit jam presented in convenient and portable tubes, a format choice that differentiates it from traditional jarred preserves. This packaging offers practical benefits to consumers, such as ease of use and portion control, targeting a market that values convenience alongside quality. The business operates on a direct-to-consumer model, leveraging e-commerce to reach its customer base. Following the establishment of DreAma, Flavio Amaglio has continued to launch other food-related startups, including Mister Natura in 2022, a service utilizing refrigerated lockers for grocery delivery, and Griiny in 2023, which focuses on laser-marking fruit to reduce packaging.

These subsequent ventures underscore a strategic direction focused on modernizing the fruit and vegetable supply chain and consumption experience. The founder's daily routine involves personally selecting fresh produce from local markets in Bergamo and Milan at dawn, ensuring that the ingredients for his products are of high quality. This hands-on approach reflects a commitment to quality that is central to the brand's identity. DreAma's business model is predicated on offering a traditional product in a modern format, catering to contemporary consumer lifestyles.

Keywords: Flavio Amaglio, DreAma, Fruitama, fruit preserves, jam in a tube, food startup, Italian food, e-commerce, direct-to-consumer, convenience food, food packaging, Mister Natura, Griiny, Bergamo, food entrepreneur, specialty foods, fruit products, gourmet jam, portable snacks, food innovation