Drapr

Drapr

Drapr | Let customers try clothing on online.

HQ location
Berkeley, United States
Website
Launch date
Employees
Enterprise value
$500—750k
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Total Funding000k
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Drapr is a cutting-edge startup focused on enhancing the online shopping experience for apparel retailers. The company primarily serves e-commerce businesses in the fashion industry, helping them to reduce returns, increase repeat purchases, and improve overall customer satisfaction. Drapr achieves this by offering a suite of tools that allow retailers to create personalized A/B tests and track performance metrics. This helps businesses understand customer behavior and optimize their online stores accordingly.

The market Drapr operates in is the e-commerce and fashion technology sector, which is rapidly growing as more consumers shift to online shopping. Drapr's clients are typically online apparel retailers looking to improve their conversion rates and reduce the number of returns. By using Drapr's tools, these retailers can offer a more personalized shopping experience, which in turn boosts customer confidence and satisfaction.

Drapr's business model is based on a subscription service where clients pay a recurring fee to access their suite of tools. This includes analytics instrumentation, custom A/B testing capabilities, and performance tracking. The company makes money through these subscription fees, which can vary based on the size and needs of the client.

Key performance indicators for Drapr include a 23% increase in conversion rates, a 26% reduction in returns, and an 11% increase in Return on Ad Spend (ROAS). Additionally, 69.5% of shoppers engage with Drapr's tools, leading to a 9% increase in repeat purchases. These metrics highlight the effectiveness of Drapr's solutions in improving the online shopping experience and driving business growth for their clients.

In summary, Drapr is revolutionizing the online apparel shopping experience by providing tools that help retailers optimize their stores, reduce returns, and increase customer satisfaction. Their subscription-based business model ensures a steady revenue stream, and their impressive performance metrics demonstrate the value they bring to their clients.

Keywords: e-commerce, fashion technology, analytics, A/B testing, conversion rates, customer satisfaction, subscription service, online shopping, apparel retailers, performance tracking.

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