DR. VIVIEN KARL

Berlin-based Dr. Vivien Karl operates as a direct-to-consumer brand within the FemTech and personal products market, focusing on destigmatizing and providing solutions for female intimate health. The company was established in 2021 by pharmacist Dr. Vivien Karl and marketer Julia Huhnholz. The founding was driven by the personal experiences of Dr. Karl, a University of Bonn pharmacy alumna, who identified a market gap for science-based, natural, and aesthetically pleasing intimate care products while working as a pharmacist. Her pharmaceutical background underpins the company's research and development, while Huhnholz, who joined in 2022, leverages her marketing expertise from a previous role at WOWTech Group to manage communications and marketing.

The business model centers on online sales of its products, with a long-term strategy to also be present in pharmacies. Its target clients are primarily women, with a particular focus on those in mid-life and experiencing menopausal symptoms, a market segment the founders believe is underserved. The company's mission is to educate and empower women about their intimate well-being through scientifically validated information and corresponding products. The first product, Intimate Cream 01, was launched in September 2022 to address intimate dryness. This moisturizing cream was developed in collaboration with a gynecological practice and tested by over 100 women, who affirmed its effectiveness. The product formulation emphasizes natural ingredients, scientific backing, and sustainable, aesthetic packaging.

Dr. Vivien Karl has secured significant financial backing to fuel its growth. After an initial pre-seed round in August 2022 which raised a six-figure sum, the company closed a €1.5 million pre-seed financing round in May 2023. This round was led by Dieter von Holtzbrinck Ventures (DvH Ventures) and included participation from existing investors like the angel club better ventures, as well as new angel investor Tina Müller, the former CEO of retailer Douglas. The funds are allocated towards team expansion, enhancement of sales channels, and conducting clinical trials for further product validation. The company has received notable recognition, including winning the Douglas Beauty Futures 2022 award.

Keywords: FemTech, intimate care, women's health, direct-to-consumer, personal products, e-commerce, Dr. Vivien Karl, Julia Huhnholz, intimate dryness, menopause, natural ingredients, science-based skincare, pharmacist-developed, Berlin startup, DvH Ventures, female founders, destigmatization, vulvar health, intimate well-being, personal hygiene, beauty tech