DP6

DP6 operates as a data intelligence consultancy with a focus on marketing performance, analytics, and data science. The company was established in 2007 as Direct Performance by co-founders Leonardo Naressi and Tiago Turini. Naressi has a background in Communications and Advertising, with a post-graduate degree in Data Analysis and Data Mining, and has held various technology-focused roles within the company before becoming CEO. Turini holds a degree in Mechatronics Engineering and has experience in strategy and business intelligence from working at companies like Microsoft and American Express before co-founding DP6. After its founding, the company secured major clients like Coca-Cola in 2008 and rebranded from Digital Inc. to DP6 in 2013. A significant milestone occurred in 2021 when the firm was acquired by The Brandtech Group (formerly You & Mr. Jones), a move intended to bolster its global expansion.

The business model is centered on providing consulting services and solutions that help corporate clients translate data into strategic business results. The firm serves large enterprises across various sectors, including Carrefour, CNN, Natura, and Nubank, assisting them in navigating the complexities of digital marketing and data privacy. Revenue is generated through these specialized consulting projects and by licensing technology platforms from partners like Google, Salesforce, and Amazon. DP6 positions itself as a partner for companies looking to optimize their marketing efforts through a data-driven approach.

DP6's service portfolio covers a wide spectrum of data-centric marketing solutions. These include performance analysis to optimize communication and marketing investments, and data activation and personalization, which involves designing consumer journeys and measuring results with machine learning models. The company also provides Conversion Rate Optimization (CRO), audience management, customer segmentation using machine learning, and implementation of Customer Data Platforms (CDPs) to enable personalized marketing. It has developed capabilities in Data Clean Rooms, allowing for data collaboration in a privacy-compliant manner. As a partner with Google, DP6 offers licensing and consulting for tools like Google Analytics 360 and Google Cloud Platform, and as a Salesforce partner, it works on marketing orchestration and personalization projects.

Keywords: marketing analytics, data science consultancy, performance marketing, data intelligence, digital analytics, audience management, customer data platform, CDP implementation, marketing data science, attribution modeling, conversion rate optimization, CRO, data activation, consumer journey mapping, Google Cloud Partner, Salesforce Marketing Cloud, The Brandtech Group, Latin America martech, data-driven marketing, media attribution, business intelligence, data strategy, data collaboration, data clean rooms, machine learning marketing