Douche Bags

Douche Bags

Scandinavian-designed travel gear for action sports and urban explorers.

HQ location
Oslo, Norway
Launch date
Employees
Company register number
997484851
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DateInvestorsAmountRound
investor

€0.0

round
*

N/A

Growth Equity VC
Total Funding000k

Financials

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Revenues, earnings & profits over time
NOK20192020202120222023
Revenues00000000000000000000
% growth-23 %8 %43 %46 %
EBITDA00000000000000000000
Profit00000000000000000000
% profit margin11 %10 %1 %(4 %)3 %
EV00000000000000000000
EV / revenue00.0x00.0x00.0x00.0x00.0x
EV / EBITDA00.0x00.0x00.0x00.0x00.0x
R&D budget00000000000000000000

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More about Douche Bags
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Db Journey, formerly known as Douchebags, is a Norwegian company that designs and sells functional travel gear. It was founded in 2009 by professional freeskier Jon Olsson and mechanical engineer Truls Brataas, who met during a surf trip and identified a need for better travel equipment for action sports. Brataas, leveraging his engineering background from NTNU and insights from traveling, developed the initial prototypes in his student dorm. Olsson, a prominent freeskier with multiple X-Games medals, utilized his social media presence to market the brand.

The company officially launched on January 1, 2012, with its first product, "The Douchebag," a length-adjustable and compressible ski bag. The initial batch of 500 bags sold to customers in 12 countries within the first week. The original name, "Douchebags," was a community suggestion chosen for being memorable, but was later shortened to Db to support the brand's global expansion. Headquartered in Oslo, Norway, the company has grown to around 60 employees.

Db Journey's business model is direct-to-consumer through its website, supplemented by a global network of retail partners, including major outdoor retailers and department stores. The company, which manufactures primarily in Vietnam, has experienced significant growth, with a reported revenue of NOK 258 million in 2022 and exports accounting for approximately 60% of sales. Key markets include Norway, the USA, Germany, and Sweden, with growing interest in Asia. In 2024, LVMH Luxury Ventures took a minority stake in the company to support its international expansion.

The product line includes backpacks, luggage, roller bags, and accessories designed for skiers, snowboarders, surfers, cyclists, and urban travelers. A core design feature is the patented Hook-Up System, which allows users to connect multiple bags for easier transport. Their designs are based on principles of lightness, protection, versatility, and compression, earning the company multiple ISPO design awards and six Gaselle awards for growth and profitability.

Keywords: travel gear, Scandinavian design, action sports luggage, ski bags, snowboard bags, backpacks, functional luggage, adventure travel, Jon Olsson, Truls Brataas, Hook-Up System, compressible bags, outdoor equipment, urban travel, travel accessories, durable bags, minimalist design, Db Journey, travel innovation

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