Dorna Sports

Dorna is a global elite motorsport company headquartered in Barcelona, Spain, specializing in motorcycle racing. As the exclusive commercial and TV rights holder for the leading motorcycle racing championships worldwide, Dorna plays a pivotal role in the motorsport industry. The company supports motorcycling careers from the earliest stages by promoting programs that assist young riders globally. These programs help identify and nurture talented riders who can then participate in various Dorna-run junior championships if they meet the required level of racing talent. Dorna's business model revolves around securing and managing commercial and television rights for premier motorcycle racing events, generating revenue through broadcasting deals, sponsorships, and promotional activities. The company serves a diverse clientele, including broadcasters, sponsors, and racing teams, operating in the global motorsport market. With a multinational team of 280 full-time employees and an additional 300 part-time professionals during peak periods, Dorna ensures the continued success and growth of motorcycle racing.

Keywords: motorsport, motorcycle racing, TV rights, commercial rights, global talent, junior championships, broadcasting deals, sponsorships, promotional activities, elite racing.