Dor Technologies

Dor Technologies provides a retail analytics solution centered around its battery-powered, thermal-sensing people counter designed to help physical retailers understand in-store traffic and make data-driven decisions. Founded in 2015 by former Apple engineers Michael Brand and Gregg Golembeski, the company was established to offer an affordable and accurate alternative to manual visitor counting. Brand, the CEO, and Golembeski, the CTO, met while working on the iPod and iPhone teams and later worked together at a nutrition analytics startup before creating Dor. Their experience at Apple and another startup shaped their approach to efficiently bringing hardware to market.

The company's core product is a hardware device that uses proprietary thermal technology and machine learning algorithms to accurately track customer traffic in and out of a store without requiring calibration. The sensor has its own cellular connection and pairs with a web and mobile dashboard that provides real-time analysis and insights into traffic data. This allows businesses to measure marketing effectiveness, optimize staffing schedules, and ultimately increase conversion rates. The business model operates as a Software-as-a-Service (SaaS) subscription.

In October 2021, Dor Technologies was acquired by Constellation Network, a blockchain microservice operating system. Following the acquisition, Dor continues its retail operations and brand identity while also collaborating with Constellation to explore new blockchain-focused products. Michael Brand assumed the role of Chief Operating Officer at Constellation Network. Prior to its acquisition, Dor had raised a total of $12.4M in funding over three rounds from investors including Vertex Holdings, AME Cloud Ventures, and Bolt.

Keywords: foot traffic analytics, people counter, retail analytics, thermal sensor, customer traffic tracking, store performance, retail data, conversion rate optimization, staffing optimization, marketing ROI, hardware analytics, SaaS, brick and mortar retail, Constellation Network, Michael Brand, Gregg Golembeski, in-store analytics, customer behavior, retail technology