Dooro Bear

Dooro Bear, also known as 萌芽熊 in Chinese, is an animated intellectual property (IP) centered around a character inspired by a succulent plant. The brand primarily manifests as a series of short, heartwarming animated videos and a range of merchandise. The central character, DODO (Dooro Bear), is depicted as an innocent and cheerful elf of a 'Bear's paw' plant. The narrative often revolves around DODO and other characters like COMI and PIPI, who are also based on plants. These stories explore themes of kindness, friendship, and life lessons, resonating with a wide audience.

The IP is managed by Quan Inc., a company that specializes in character business and marketing. Dooro Bear has gained significant traction, particularly on platforms like TikTok, where it amassed 130,000 followers in Japan within two months of its launch. The business model involves creating engaging animated content to build a fanbase and then monetizing the IP through the sale of merchandise. This merchandise includes items like collectible mini-figure blind boxes, dolls, and other character-based products sold through various online retailers like AliExpress, Pop Couple, and Zzkit.

The products are typically manufactured from materials like PVC and ABS. The brand's appeal lies in its cute, "kawaii" aesthetic and the positive, healing nature of its animated stories. The short video format is optimized for social media platforms, facilitating rapid growth and global reach.

Keywords: Animated IP, character licensing, short video animation, merchandise, collectible figures, blind box toys, kawaii character, digital content, character brand, e-commerce products, social media animation, children's entertainment, plant-based characters, DODO, Quan Inc., TikTok animation, emotional storytelling, giftware, toy industry, Asian animation