DoodleLearning

DoodleLearning, formerly EZ Education, develops adaptive learning applications for children. The company offers a suite of four main products—DoodleMaths, DoodleEnglish, DoodleTables, and DoodleSpell—designed for Pre-K to 9th-grade students to build their confidence and ability in mathematics and English language arts. The applications utilize an adaptive algorithm called Proxima™, which creates a personalized work program tailored to each child's specific strengths and weaknesses, ensuring the content is at the appropriate level.

The company was founded in 2012 by Nicola Chilman and Tom Minor, two former math teachers. The idea originated in 2011 after they observed their own children using tablets and recognized the potential of technology to make learning more personal and engaging. Leveraging their classroom experience, they designed the apps to supplement school-based instruction through short, daily exercises intended to reinforce knowledge and fill learning gaps. DoodleLearning operates on a freemium, subscription-based business model, serving individual families and hundreds of schools in the UK and internationally.

Based in Bath, United Kingdom, the company has seen significant growth, with its programs used by over one million children worldwide. In August 2022, DoodleLearning was acquired by Discovery Education, a global EdTech leader backed by Clearlake Capital Group, L.P. This acquisition integrated DoodleLearning into Discovery Education’s broader ecosystem of digital curriculum resources, aiming to scale its reach to a global network of educators and students.

Keywords: adaptive learning, educational technology, personalized education, math learning app, english learning app, K-12 education, student assessment, curriculum-aligned content, gamified learning, homework help, remote learning, classroom tools, EdTech, Proxima algorithm, self-paced learning, student engagement, digital curriculum, supplemental instruction, learning gaps, educational software