DoodleDeals Inc.
Discovery and daily deal site offering discounts on children’s events.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor investor investor investor investor investor investor investor investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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DoodleDeals Inc. operated as a discovery and daily deal platform specifically tailored for families, originating in New York City. The company was founded in 2009 by Caren Sinclair-Kay, emerging from the idea of a group of parents seeking to save money on high-quality children's products and experiences. It officially filed as a business corporation on November 22, 2010.
The core of DoodleDeals' business was an online marketplace that provided curated, time-sensitive discounts on a wide array of family-focused activities and items. This included deals on children's classes, museum entries, birthday parties, and entertainment. The business model centered on partnering with local New York establishments like restaurants, shops, and play spaces, offering them a channel for customer acquisition by featuring steep discounts to the DoodleDeals user base. Revenue was generated by taking a percentage of the sales from the deals sold through its platform.
The service distinguished itself by carefully vetting all offerings to ensure they met a certain standard of quality, aiming to build trust with its parent-centric audience. A significant milestone for the company was securing $1.27 million in a Series A funding round on February 1, 2010. This investment came from seven institutional investors, including notable firms like BoxGroup, Boldstart Ventures, and Primary Venture Partner. The company also formed a partnership with Diapers.com. In November 2011, DoodleDeals was acquired by Plum District, marking the end of its journey as an independent entity.
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