Dooblo

Dooblo is a technology company founded in 2001 by Assaf Kezurer and Ofer Heijmans, specializing in survey software solutions for the market research industry. Initially established as a mobile development consulting firm in Israel, the company transitioned to focus on tablet and laptop survey software. The current CEO is Guy Solomon.

The company's main product is SurveyToGo, a platform designed for market research firms to create, distribute, and analyze surveys. It supports multiple data collection methods, including Computer-Assisted Personal Interviewing (CAPI) for offline field surveys, Computer-Assisted Web Interviewing (CAWI) for online surveys, and Computer-Assisted Telephone Interviewing (CATI). This enables research companies to manage projects from a single centralized platform and switch between methods as needed, which was particularly useful during the COVID-19 pandemic. The platform is built to serve a wide range of clients, from small firms conducting simple audits to large global market research companies managing complex, multinational projects. Dooblo's business model is primarily pay-as-you-go, where clients purchase credits for completed interviews, with discounts available for higher volumes. They also offer an on-premise model for enterprise needs.

The SurveyToGo software allows for the creation of complex questionnaires with features like advanced logic, multimedia integration, and over 60 question types. A key feature is its robust offline capability, which enables data collection in locations without internet access; the data then automatically syncs when a connection is established. The platform also includes comprehensive quality control features, such as GPS tracking to verify interview locations, silent audio recordings to monitor interviewer performance, and analysis of interview duration to flag suspicious activity. This focus on data quality is intended to help firms reduce fieldwork costs and increase efficiency.

Keywords: survey software, data collection, market research, CAPI, CAWI, CATI, offline surveys, mobile surveys, SurveyToGo, fieldwork management, quality control, questionnaire design, data analysis, interview software, mystery shopping, audience insights, survey templates, geofencing, multi-mode data collection, mobile business solutions