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Prinics Co., Ltd. is a South Korean company established in 2005 by founder Kwang Ho Noh, who also serves as the company's President. Headquartered in Suwon-si, the firm operates in the consumer electronics market, specializing in the manufacturing and development of mobile photo printers and instant print cameras. The company has established a significant global presence, exporting its products to over 20 countries and selling through more than 60 major online marketplaces, including Amazon in the U.S. and Europe.
Prinics' business model is centered on manufacturing and direct-to-consumer sales, primarily through online channels. A key component of its strategy is a worldwide brand licensing agreement with Eastman Kodak, allowing Prinics to develop, manufacture, and sell KODAK-branded photo printers and instant cameras. This partnership has been in place since 2016 and has resulted in multiple generations of co-branded products. The company's revenue is generated from the sale of these hardware devices and their corresponding proprietary all-in-one ink and paper cartridges. To expand its market reach, Prinics has also engaged in marketing strategies such as leveraging TikTok for Business to build brand presence in the American market.
The core of Prinics' product line is its proprietary 4PASS dye-sublimation printing technology. This process involves applying yellow, magenta, and cyan colors in separate layers, followed by a laminating overcoat. This method produces vibrant, detailed photos and protects them from discoloration and contamination. The printers are designed to be portable, wireless, and connect to smartphones for easy printing. A key feature is the all-in-one cartridge system, which integrates both ink and paper for user convenience. In March 2024, the company launched its 'KODAK ERA' product line in the USA, featuring models like the KODAK MiniShot 4 ERA, the first 4x4 square-type instant camera. These newer products incorporate features such as autofocus, face detection, and are made with eco-friendly materials like recycled plastic cartridges and paper packaging.
Keywords: mobile photo printer, instant camera, dye-sublimation, 4PASS technology, Kodak licensee, consumer electronics, portable printer, smartphone printing, photo printing technology, all-in-one cartridge, KODAK ERA, KODAK MiniShot, digital imaging, Suwon-si, Kwang Ho Noh, Prinics Co. Ltd., photo technology, consumer hardware, e-commerce electronics, photography products