Doktuz

Doktuz is a health-tech company headquartered in Lima, Peru, aiming to reshape the healthcare landscape by focusing on data-driven preventive medicine. The company was founded in 2013, with development starting as early as 2009, by Dr. Abraham Abramovitz. His motivation stemmed from a personal family experience with a delayed cancer diagnosis, which exposed him to the inefficiencies of a healthcare system structured around illness rather than wellness. Dr. Abramovitz, a plastic and reconstructive surgeon with a Master's in Public Health from Johns Hopkins University, channeled this experience into creating a more accessible and patient-centric health service. He is joined by co-founders José Carlos Véliz, the Medical Director, and Alfonso Bedoya, the COO.

The company operates on a multifaceted business model, serving both individual patients and corporate clients. For individuals, Doktuz offers a mobile application, "Doktuz App," which acts as a central hub for various health services. Through the app, users can access their medical history, schedule on-demand physician visits at home, book laboratory tests, and communicate with medical professionals 24/7 via an online chat. During the COVID-19 pandemic, the app's utility surged, incorporating a diagnostic chatbot, which helped it become the number one health and fitness application in Peru. This direct-to-consumer service generates revenue through fees for consultations and on-demand services.

For its corporate clients, Doktuz provides comprehensive occupational health and safety solutions. This B2B segment includes services like legally mandated medical exams (EMOs), occupational medical surveillance, and wellness programs. The firm has developed a dedicated digital platform, "Doktuz Plus," to help companies efficiently manage their employees' health, schedule exams, view results, and analyze health statistics in real-time. Doktuz serves a prominent client list that includes companies like Tottus, Ransa, Roche, and Nokia. The company's physical infrastructure includes clinics in several Lima districts, complemented by a national network of allied clinics, enabling broad service coverage. By integrating technology with both in-person and remote care, Doktuz is working towards a predictive medicine model, using data analytics to anticipate health issues and improve quality of life.

Keywords: Health-tech, preventive medicine, digital health, occupational health, telemedicine, at-home healthcare, mobile health app, corporate wellness, medical diagnostics, patient data management, healthcare network, Lima, Peru, Latin America, Abraham Abramovitz, Doktuz Plus, predictive health analytics, employee health management, B2B healthcare, direct-to-consumer healthcare