DoinGud

DoinGud operates as a Web3 ecosystem designed to integrate social and environmental impact with the NFT market. The company was founded in 2021 by Manu Alzuru and Kyle Gordon. Alzuru, originally from Venezuela, has a background in building marketplaces, including for Jumia in Africa, and became heavily involved in the DAO and Web3 space. Gordon is a multidisciplinary artist and creative director with a decade of experience creating audiovisual experiences for high-profile musicians and festivals; his entry into Web3 was catalyzed by the pandemic's impact on the live events industry, leading him to explore NFTs as a new medium for creators.

The firm provides a platform for artists, creators, and collectors to mint, buy, and sell NFTs while dedicating a portion of the proceeds to charitable causes. The business model is centered on a built-in donation mechanism; with every primary sale of an NFT, a minimum of 5% of the transaction value is automatically directed to a social impact organization chosen by the creator. A minimum of 2.5% is also donated from all secondary market sales, establishing a sustainable revenue stream for non-profits. This model aims to leverage the multi-billion dollar NFT market for philanthropy, making giving transparent and traceable through blockchain technology. The platform operates on the Polygon blockchain to minimize ecological impact and transaction fees.

DoinGud serves a diverse client base, including digital artists, curators, brands, and social impact organizations. For creators, it offers tools to build communities and establish sustainable compensation, receiving up to 90% of primary sales. For non-profits, it provides a new fundraising channel by partnering with creators. The platform has onboarded various social causes aligned with the UN's Sustainable Development Goals, such as the Open Earth Foundation and Stevie Van Zandt's Rock and Roll Forever Foundation. In September 2021, DoinGud announced a $5 million seed funding round with backing from notable VCs like Alameda Research, Kenetic Capital, and Polygon co-founder Sandeep Nailwal. In January 2024, the company was acquired by Cleo.

Keywords: NFT marketplace, social impact, Web3, digital art, blockchain philanthropy, creator economy, Polygon, charitable giving, sustainable NFTs, DAO, creator tools, transparent donations, community building, NFT for good, secondary royalties, social enterprise, digital collectibles, art fundraising, Manu Alzuru, Kyle Gordon