DogTime Media
Vertical media community focused on pet owners and the pet market, providing technical support to shelters and rescues.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Related Content
DogTime Media, established in September 2007 by co-founders Trevor Wright and Simon Tonner, operates as a significant vertical media network centered on the expansive pet market. The company was acquired by Evolve Media, a publisher of enthusiast content, in 2011, continuing its operations under this new ownership. Wright, who served as CEO, brought a background from the video game advertising network GameDaily, which was sold to AOL. This experience in niche digital advertising was pivotal in shaping DogTime Media's strategy.
The firm's business model is twofold, addressing both publishers and advertisers. It provides advertising solutions for a network of over 500 pet-focused websites and blogs, enabling them to monetize their traffic with relevant pet-related advertisements. Simultaneously, DogTime Media executes targeted advertising campaigns for brands aiming to connect with a concentrated audience of pet owners. This dual approach positions the company as a key intermediary in the pet content and advertising space. The company's core owned-and-operated properties, DogTime.com and CatTime.com, anchor its network by offering extensive libraries of content related to dog and cat care, health, and breeds.
A central feature of its flagship sites is the Adoptable Animal Finder, a tool designed to connect prospective pet owners with animals in rescue shelters, underscoring the company's social mission. This commitment to animal welfare is a core tenet of the company's identity, manifested through various philanthropic initiatives. DogTime Media has historically run grant programs and awards, such as "The Petties," to support rescue groups and shelters financially. This blend of a for-profit advertising network with a strong social mission to aid animal welfare organizations constitutes its primary value proposition within the pet industry.
Keywords: vertical media, pet market, digital advertising, content network, animal welfare, pet adoption, online publishing, ad monetization, pet care content, targeted campaigns