Doce Mezcal

Doce Mezcal is a startup that specializes in producing artesanal, vegan mezcal made from espadin agave, a type of agave plant, in Oaxaca, Mexico. The company is founded by Gaby, Mia, and Gabriela, who are passionate about creating a deeper connection between consumers and the spirits they enjoy. Their mission is to exceed expectations with every pour, offering a more thoughtful way to drink alcohol.

Doce Mezcal operates in the premium spirits market, targeting consumers who appreciate high-quality, handcrafted alcoholic beverages. Their clientele includes discerning drinkers, cocktail enthusiasts, and those who prioritize sustainability and traditional craftsmanship in their choices. The company aims to stand out in a crowded market by emphasizing the artisanal nature of their product and the rich cultural heritage of mezcal.

The business model of Doce Mezcal revolves around direct-to-consumer sales through their website, docemezcal.com, as well as distribution to select bars and liquor stores. By focusing on both online and offline channels, they aim to reach a wide audience and build a loyal customer base. The company generates revenue through the sale of their mezcal bottles, which are marketed as premium products due to their handcrafted nature and unique flavor profile.

Doce Mezcal's commitment to quality and tradition, combined with their modern approach to marketing and distribution, positions them well in the competitive spirits industry. They leverage their unique selling points—artisanal production, vegan ingredients, and a deep connection to Mexican culture—to differentiate themselves from other brands.

In summary, Doce Mezcal is a promising startup in the premium spirits market, offering a unique, high-quality product that appeals to modern consumers who value tradition and sustainability.

Keywords: artesanal, vegan, mezcal, Oaxaca, premium spirits, handcrafted, agave, tradition, sustainability, direct-to-consumer.