Crossfader
Online DJ school with hardware-specific video courses.
| Date | Investors | Amount | Round |
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| - | investor investor investor | €0.0 | round |
| investor investor investor investor investor investor investor investor | €0.0 | round | |
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| N/A | €0.0 | round | |
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| N/A | N/A | Seed | |
| Total Funding | 000k | ||
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Crossfader is a UK-based online DJ school that provides video courses and tutorials for aspiring and established DJs. Founded in May 2014 by Jamie Hartley, the company started as a small, in-person teaching studio in his hometown. Hartley developed a curriculum based on his own experiences to teach the fundamental skills of DJing. Due to high demand that surpassed the physical studio's capacity, Crossfader transitioned into an online platform to reach a global audience.
The company offers a range of product-specific and software-specific DJ courses designed for various skill levels, from beginner to advanced. These courses cover core skills, creative techniques, and mastering performance features for equipment and software from major brands like Pioneer DJ, Serato, Denon DJ, and RANE. The business model includes both free and paid content. Users can access a selection of free lessons and beginner courses by creating an account, which also provides a personalized learning roadmap based on their gear and experience. Revenue is generated from the sale of more advanced and specialized courses. Crossfader also provides supplementary tools for its students, such as free music packs and scratching loops, to aid the learning process.
Serving a global community, Crossfader has educated over 15,000 students and built an online following of over one million subscribers. The platform also creates product reviews and maintains a popular YouTube channel with tutorials and industry-related content, establishing itself as a trusted voice in DJ education. The company collaborates with leading DJ hardware and software manufacturers to create current content featuring the latest technology.
Keywords: online DJ school, DJ courses, DJ tutorials, learn to DJ, Serato courses, Rekordbox tutorials, Pioneer DJ lessons, beginner DJ, advanced DJ techniques, music production education, beatmatching, DJ software training, DJ hardware tutorials, Jamie Hartley, digital DJing, online learning platform, DJ skills, music mixing courses, DJ community, electronic music education