Divinea

Divinea, founded in Milan, Italy, in 2019 by Filippo Galanti and Matteo Ranghetti, operates at the intersection of technology and oenology. The company was established to facilitate a digital shift within the wine tourism sector, aiming to modernize the connection between wineries and a global customer base. Divinea functions as a two-sided platform. For consumers, it is a marketplace, divinea.com, that allows them to discover and book a wide array of wine-related experiences throughout Italy. This includes not only tastings and winery tours but also more elaborate activities like picnics, bike tours, and participation in harvests. The booking process is streamlined, removing the need for phone calls or emails and allowing for secure online payments.

For its business clients, Italian wineries, Divinea has developed Wine Suite, a comprehensive software solution designed to manage and grow their direct-to-consumer (D2C) channels. This B2B offering functions as a CRM and digital marketing platform that allows wineries to handle tourism activities, direct sales, and customer data management in a single, integrated system. The software features an intelligent booking engine, a calendar for appointments, and a channel manager to promote experiences on Divinea.com and other platforms like GetYourGuide. Wineries using Wine Suite can automate booking confirmations, reminders, and requests for feedback, while also centralizing customer data to personalize communication and marketing efforts. The data collected through the winery's own channels remains their exclusive property. The company's revenue is generated from both sides of its operations: through commissions on experiences booked via its marketplace and from wineries subscribing to the Wine Suite software. Over 500 wineries across Italy utilize the Wine Suite platform.

The company also offers specialized services such as corporate team-building events at vineyards and virtual wine tastings called Smart Tastings. Through Smart Tasting, participants receive a curated box of wines and local products at home and join a guided video call with the producer. Divinea has also co-founded the Wine Tourism Hub, an initiative that brings together professionals from various fields to offer comprehensive support to wineries in areas like digital innovation, sales, and logistics. Keywords: wine tourism, winery software, Italian wineries, wine experiences, direct-to-consumer wine sales, CRM for wineries, wine tasting booking, oenology technology, Matteo Ranghetti, Filippo Galanti, Wine Suite, digital marketing for wine, vineyard tours, Italian wine, wine travel, enotourism, winery management, online wine tasting, corporate wine events, wine marketplace