Divine Hindu
Certified spiritual and religious products for Hindu traditions.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $182k | Seed | |
| Total Funding | 000k | ||
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Divine Hindu is a direct-to-consumer (D2C) e-commerce platform specializing in authentic and lab-tested spiritual products for the Hindu community. Founded in 2023 by brothers Aniruddha Singhai and Anurodh Singhai, the Gurugram-based company was established to address the difficulty in finding genuine religious items. The founders noted their personal challenges in sourcing trustworthy spiritual products, which inspired them to create a brand that supports local artisans and ensures ritual purity and cultural significance.
The company's business model is primarily D2C, selling directly through its website and major e-commerce platforms like Amazon and Flipkart. Its product range includes certified Rudraksha beads, gemstones, Karungali Malai (Ebony Wood), puja kits, brass idols, and other spiritual jewelry and accessories. Divine Hindu emphasizes authenticity, providing government lab certification for its items to build consumer trust.
In July 2025, Divine Hindu secured $181K (₹1.56 crore) in a seed funding round from investors including BeyondSeed, D2C Insider Super Angels, and Signal Ventures. The capital is intended for domestic and international expansion, new product development, and strengthening its online community. The company plans to enter international markets such as the US, UK, Canada, and the UAE via Amazon Global and expand into India's quick commerce sector.
Keywords: spiritual products, religious products, Hindu traditions, e-commerce, D2C, Rudraksha beads, Karungali Malai, authentic gemstones, puja kits, spiritual jewelry, devotional items, lab-certified, Aniruddha Singhai, Anurodh Singhai, Indian startups, direct-to-consumer brand, specialty retail, sacred jewelry, Hindu culture